× Auto Repair Pros Member Benefits TechHelp Knowledge Base Forums Resources My iATN Marketplace Chat Pricing About Us Join Industry Sponsors Video Members Only Repair Shops Auto Pro Careers Auto Pro Reviews
Join Now
International Automotive Technicians Network
Re: The Jury on Price Marketing
Posted to Shop Management Forum on 6/5/2003 3 Replies

[...trimmed text...]

It doesn't matter what we think. When a customer is looking for a new shop, what matters is what they think. And, like or not, most consumers view auto service (at least partially) as a commodity.

D... Login to read more.

3 Replies Received (View Replies)