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Re: O'Reilly Auto Parts: Has anyone heard the Radio ads?
Posted to Shop Management Forum on 8/23/2002 2 Replies

The bigger idea is the message conveyed, and by whom. If you need service, why go to a place that sells products?

The division of consumer affairs spells it out rather well. There are a few types of places that handle car service: Dealers, which service a na... Login to read more.

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