A very simple question... a highly complicated answer

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Posted to Shop Management Forum on 6/30/2002 88 Replies

If I charge $5.00 for -A- and every customer pays it....

And then I try charging $10.00 for -A- and 50% of the same people pay it...

But when I try charging $20.00 for -A- only 25% of those people pay it...

What is the right price?

Why?

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