× Auto Repair Pros Member Benefits TechHelp Knowledge Base Forums Resources My iATN Marketplace Chat Pricing About Us Join Industry Sponsors Video Members Only Repair Shops Auto Pro Careers Auto Pro Reviews
Join Now
International Automotive Technicians Network
Re: Why not Wal-Mart?
Posted to Shop Management Forum on 5/2/2002

A common misconception.

One must only market to a certain TYPE of customer.. that does not mean only the rich. There are MANY common Joes that have the right makeup for this successful style of doing business. They come of all economic backgrounds. Even -Joe... Login to read more.