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International Automotive Technicians Network
Re: MARKETING: How do we shrink that 'subsidy cost'?
Posted to Shop Management Forum on 3/25/2002

Hi Ron and Steve and everyone,

When I mail by bulk our 2,500 newsletters I add "Or Current Resident" just below the name. That way nearly all will be delivered to somebody. We do what Ron suggests once or twice a year and send a postcard by first class mail ... Login to read more.