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International Automotive Technicians Network
Re: MARKETING: How do we shrink that 'subsidy cost'?
Posted to Shop Management Forum on 3/25/2002

Hi Steve,

In my quarterly newsletter I give stuff away once in a while also. It goes only to existing customers; the homey, close relationship thing comes into play. I gave away, in spring/early summer, a $100 gift certificate to a garden center/landscap... Login to read more.