× Auto Repair Pros Member Benefits TechHelp Knowledge Base Forums Resources My iATN Marketplace Chat Pricing About Us Join Industry Sponsors Video Members Only Repair Shops Auto Pro Careers Auto Pro Reviews
Join Now
International Automotive Technicians Network
Re: Basic Marketing Philosophy: Identity
Posted to Shop Management Forum on 5/9/2018

Yeah its nothing new. Like you I find it keeps me focused. It gives me good criteria to judge business decisions against. How does this help me obtain or retain my position of leadership in my market? Does this move fit with our identity? Keeps us on the right... Login to read more.