× Auto Repair Pros Member Benefits TechHelp Knowledge Base Forums Resources My iATN Marketplace Chat Pricing About Us Join Industry Sponsors Video Members Only Repair Shops Auto Pro Careers Auto Pro Reviews
Join Now
International Automotive Technicians Network
Re: What is in a name?
Posted to Shop Management Forum on 11/6/2017

I started my business in 1993, when yellow pages were still king. I wanted to specialize in Mercedes Benz because that's where my expertise lay leaving an MB dealer to go out on my own.

I could not use the word Mercedes Benz in my business name so I came up ... Login to read more.