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MARKETING
Posted to Shop Management Forum on 6/10/1998 17 Replies

Owners & Service Writers,

I have come across a book that has ROCKED my core beliefs about what we SELL, (not what we do)

Please check out a book on Service marketing called "Selling the Invisible" by Harry Beckwith, isbn-0-446-52094-2

I'm interested in y... Login to read more.

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