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Gen X/Y Marketing
Posted to Shop Management Forum on 9/12/2012 30 Replies

Greetings,

This is in reference to an article that appears in AutoInc.

Let's start by defining the so-called X and Y generations. X'ers are the 41-million or so between the ages of 36 and 47. Y'ers are the 79-million or so between the ages of 18 and 35.

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