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International Automotive Technicians Network
Re: The '$xx.xx Brake Special'
Posted to Shop Management Forum on 2/4/2012

I never advertise "specials" or menu pricing because it attracts the people I don't want to attract to my business. Any advertising I do is focused on my shops tooling, training and technicians. That type of advertising and word of mouth referrals bring in goo... Login to read more.