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International Automotive Technicians Network
Re: Marketing
Posted to Shop Management Forum on 11/1/2011

Around 80% of the shops that send out our car care newsletters (via email or snail mail) put some kind of a coupon or special in each issue. (10 years ago it was 50 percent, now it's 80.)

Over the past 18 years, a number of them have tested different offers.... Login to read more.