× Auto Repair Pros Member Benefits TechHelp Knowledge Base Forums Resources My iATN Marketplace Chat Pricing About Us Join Industry Sponsors Video Members Only Repair Shops Auto Pro Careers Auto Pro Reviews
Join Now
International Automotive Technicians Network
Re: Pride & confidence to sell work, NOT price
Posted to Shop Management Forum on 2/25/2011

[...trimmed text...]

Don,

Tires, beer, appliances and soda pop are commodities.

Most consumers consider what we do (vehicle repair) the same, and of course we (the collective we) promote that which is obvious in the t... Login to read more.