× Auto Repair Pros Member Benefits TechHelp Knowledge Base Forums Resources My iATN Marketplace Chat Pricing About Us Join Industry Sponsors Video Members Only Repair Shops Auto Pro Careers Auto Pro Reviews
Join Now
International Automotive Technicians Network
Re: Two Realities of the 'Wowed' Customer
Posted to Shop Management Forum on 12/10/2000 2 Replies

[...trimmed text...]

By definition, she is a "C" customer who chooses a shop based on price and convenience. Due to her own ignorance, she knows nothing about quality standards, diagnostic procedures, etc. She just knows ... Login to read more.

2 Replies Received (View Replies)