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Marketing 101, Part 4: Keeping Your Customers
Posted to Shop Management Forum on 5/2/1998 19 Replies

At 07:22:43 on 05/02/98, Andy Holve wrote:

> It costs less (we are told) to keep an existing customer > than it does to gain a new customer (in dollars and time).

Depending on the type of business, I believe the average cost is supposed to be anywhere fro... Login to read more.

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