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International Automotive Technicians Network
Re: Marketing: Selling What People Want to Buy
Posted to Shop Management Forum on 8/15/2009

George,

As to the 'loaner'.

We went with Zurich (and their great loaner plan) this year and were able to put a fully operational vehicle we already loaned into immediate availability as a loaner.

Customer response (and diminished anxiety about being with... Login to read more.