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Re: Marketing: Selling What People Want to Buy
Posted to Shop Management Forum on 8/14/2009 1 Reply

Paul,

I'd guess we're marketing to 2 distinctly different groups. ;o)

Regarding those who just want the cheaper oil change, you have to weigh your options in each case. For those who do come to you when the car's broke and are willing and able to pay for n... Login to read more.

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