× Auto Repair Pros Member Benefits TechHelp Knowledge Base Forums Resources My iATN Marketplace Chat Pricing About Us Join Industry Sponsors Video Members Only Repair Shops Auto Pro Careers Auto Pro Reviews
Join Now
International Automotive Technicians Network
Re: Using Price Specials in Direct Mail Marketing
Posted to Shop Management Forum on 7/2/2009

[...trimmed text...]

I've been asked to explain why Postcard Pete would only have 50 more customers if he's giving away all those tire gauges and umbrellas. The answer is that his customer retention rate is only 68 perce... Login to read more.