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International Automotive Technicians Network
Re: Using Price Specials in Direct Mail Marketing
Posted to Shop Management Forum on 6/28/2009

We do some direct marketing. We do get some bottom feeders. Not as much as we used to but once in a while you will get one. I try to pre-qualify the customer when they come in as what kind of customer they will be. This greatly affects how we look at their ve... Login to read more.