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Marketing & The Service Advisor - Installment #3
Posted to Shop Management Forum on 5/11/2000 6 Replies

Introduction

Let's begin with a brief review. In installment #1 we introduced a 5-step “Path to the Sale” as follows:

- Greet each customer in a friendly, courteous manner.

- Listen for the prime concern.

- Restate the prime concern to... Login to read more.

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