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Marketing and the Service Advisor - Installment #2
Posted to Shop Management Forum on 5/1/2000 12 Replies

Let's start with a quick review from the first installment. We identified five steps or “Paths” to the sale in the previous post. They are:

- Greet each customer in a friendly, courteous manner.

- Listen for the prime concern.

- Restate the prime concern... Login to read more.

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