× Auto Repair Pros Member Benefits TechHelp Knowledge Base Forums Resources My iATN Marketplace Chat Pricing About Us Join Industry Sponsors Video Members Only Repair Shops Auto Pro Careers Auto Pro Reviews
Join Now
International Automotive Technicians Network
Re: Word of mouth advertising
Posted to Shop Management Forum on 12/30/2007

Mike,

I kinda got off the subject in my last post. Direct mail to the type of customers is key and you can get lists from Polk.

But I do belive that word of mouth is key in keeping you business going. Direct marketing gets them in the door, but what you do... Login to read more.