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We Can't Compete on Price!...or Can We?
Posted to Shop Management Forum on 4/16/2000 73 Replies

I don't think it's price that draws the consumer elsewhere.

It's price PERCEPTION.

A shop offers a widget inspect for $49.

The franchise or dealer or who ever up the street offers a $19 or FREE widget inspection.

The first shop does 3 inspectio... Login to read more.

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