× Auto Repair Pros Member Benefits TechHelp Knowledge Base Forums Resources My iATN Marketplace Chat Pricing About Us Join Industry Sponsors Video Members Only Repair Shops Auto Pro Careers Auto Pro Reviews
Join Now
International Automotive Technicians Network
Re: Marketing 101--Analysis of the beer commercial
Posted to Shop Management Forum on 3/8/2000

[...trimmed text...]

As elaborate and maybe funny as these ads are, they serve the purpose of keeping the brand name in front of the consumer. Getting the attention of customers takes more than a sign that says "Buy Beer"... Login to read more.