× Auto Repair Pros Member Benefits TechHelp Knowledge Base Forums Resources My iATN Marketplace Chat Pricing About Us Join Industry Sponsors Video Members Only Repair Shops Auto Pro Careers Auto Pro Reviews
Join Now
International Automotive Technicians Network
Re: Selling What People Want to Buy or Making Them Buy It?
Posted to Shop Management Forum on 3/7/2007

Geo

You nailed it that you/we have to find what our customers want and then WE need to fill that need. What drove this home for me is you talking about the yellow page ad recently, how one may work for one shop wouldn't work for another.

My customers think... Login to read more.