× Auto Repair Pros Member Benefits TechHelp Knowledge Base Forums Resources My iATN Marketplace Chat Pricing About Us Join Industry Sponsors Video Members Only Repair Shops Auto Pro Careers Auto Pro Reviews
Join Now
International Automotive Technicians Network
Re: Marketing in the real world
Posted to Shop Management Forum on 1/17/2007

Cool. thanks for the link. I remember that post. Great read.

And the mass merchants are typically focused on moving merchandise and making today's sales - in other words, they're retailers. Their culture as mass merchants is such that they look right past th... Login to read more.