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Features VS Benefits (More on USPs)
Posted to Shop Management Forum on 1/13/2000 10 Replies

Alright, we've had some great USPs posted. I've started a new thread so as not to cause anyone any embarrassment.

To clarify, many posted features of their shops--a good example is "ASE Certified Technicians". That's a feature. To all of us techs, that says ... Login to read more.

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