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International Automotive Technicians Network
Re: how does this marketing letter sound 1st draft
Posted to Shop Management Forum on 12/21/2006

It is too long. If they can't get it in about 2 seconds it isn't working. They just want to know WIIFM (What's in it for me). Show them a picture of your Grandparents/parents at the shop and put a caption that covers the idea under it. Don't list repairs you d... Login to read more.