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International Automotive Technicians Network
Re: Loss-Leaders, the Most Misused Pricing Tactic
Posted to Shop Management Forum on 4/3/2006

Hi Bud and Robert,

It seems to me that both of you are spending way to much time discussing this issue. Basically, Bud you said it, “car maintenance, and especially car repair, is not a low-involvement purchase”. You couldn't be truer. You can no longer view... Login to read more.