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International Automotive Technicians Network
Re: Stupid marketing made simple, anyone can do it.
Posted to Shop Management Forum on 2/9/2006

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Hard to break stereotypes. A while back there was a movement afoot--in Phoenix, at least--to change the title "Mechanic" to "Technician." Didn't take. At the time it sounded odd to me, and even though... Login to read more.