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International Automotive Technicians Network
Re: Stupid marketing made simple, anyone can do it.
Posted to Shop Management Forum on 2/9/2006

HI Matt , I sometimes wonder about being called a technician as opposed to a mechanic. I think it's just a generational thing , after so many years of being a mechanic , technician seemed to be putting on airs to me. I think I sort of rebelled against the term... Login to read more.