[...trimmed text...]

Here's a partial solution: The next issue of your customer newsletter (coming out in February) will have a question in the "Ask the Answer Guy" section that goes something like this:

"Q. I bought... Login to read more.

iATN Members:
Login to read this message and participate
Auto Repair Pros:
Join iATN to read this message and others
Vehicle Owners:
Find a nearby iATN member to repair your vehicle