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Re: Tailoring your offer to the right type of customer
1) Loyal A&B's --- Offer Z and Y. 2) Marginal A&B's ---
Offer Z. 3) Loyal C&D's --- Offer W and X. 4) Marginal
C&D's --- Offer W. 5) A&B Prospects --- Offer Y. 6) C&D
Prospects --- Offer X. ![]()
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