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International Automotive Technicians Network
Re: Being 'Type Cast' by Clients
Posted to Shop Management Forum on 4/4/2005

louis,

We have had this "type cast" problem at times too. Our "nitch" in our town is we fix "check eng. lights" - It has brought us a ton of drivability, but we also hear - "I didn't know you did brakes", etc. @times. We constantly have to advertise, market ... Login to read more.