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International Automotive Technicians Network
Re: Loss leaders - part 2
Posted to Shop Management Forum on 1/5/2005

We use a low cost oil change as a "loss-leader" sales tool at our shop. I fought this idea for a long time using many of the arguments voiced here on i-ATN. What convinced me otherwise was the example set by the local Honda Dealer.

The Honda dealer runs an u... Login to read more.