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International Automotive Technicians Network
Re: Do you have to be in the Yellow Pages?
Posted to Shop Management Forum on 6/25/2004

The only purpose of Yellow Page ads is to attract new business. Anybody that has heard of you will use the white pages.

That being said, there are a lot of letters between A and H, so you need a BIG ad if the Yellow Pages are to be worthwhile to you.

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