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International Automotive Technicians Network
Re: Tracking Marketing Results and New Customers?
Posted to Shop Management Forum on 1/19/2004

Hi Tom,

We're still pretty old fashioned here. We pick up the phone and call 'em.

As far as tracking marketing plan results, we ask the newbies how them came to find us. 90% are still by referral. Established client response to direct mail stays around 60-... Login to read more.