× Auto Repair Pros Member Benefits TechHelp Knowledge Base Forums Resources My iATN Marketplace Chat Pricing About Us Join Industry Sponsors Video Members Only Repair Shops Auto Pro Careers Auto Pro Reviews
Join Now
International Automotive Technicians Network
Re: The Influence of Direct Mail Marketing
Posted to Shop Management Forum on 1/15/2004

[...trimmed text...]

Hi Steve,

Very interesting insight into the "thinking/psychology" of this. I think you're on to something with the guarantee thing as it relates to a situation of all things being perceived equal. ... Login to read more.