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Re: Are well-to-do people more desirable customers?
Posted to Shop Management Forum on 12/9/2003 2 Replies

Hi Tom,

First of all, the book "Marketing to the Affluent" is full of specific suggestions. I doubt you will find it on the shelves but you can surely order it.

Second - I suggest direct mail plus personal activity.

Look at what millionaires in your area... Login to read more.

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