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Re: Great Marketing Lessons We Can Learn From Bikers
Posted to Shop Management Forum on 8/5/2017 15 Replies


Many will say that HD is going down and that has been out there for many years, those are IMO the haters of the lifestyle that bring these rally's together.

If you go into a Harley Dealership you will find for the most part people happily digging out money to purchase everything from Bikes to accessories and clothes etc.

Also a whole aftermarket industry exists with HD as the major focus, with other brands as popular for those people.

The industry has transformed since I started riding HD in the 60s but back then the AM suppliers We're just stepping up to the plate for those into the so-called Chopper Customs. Early on during the long Yankee winters we would remove parts and it was off to the Chromer's with boxes of parts. My first Sportster I had to take the frame to a retired Navy welder to cut the neck and bend to the appropriate angle and re-weld it.

Now I read on blogs where a rider needs You Tube and brags about the difficulty in changing his seat (all of 1 bolt removal to remove and replace) Times have changed and many riders may sell because they don't like something as simple as a seat, for a different model.

Every industry from Cars and Trucks to Boats and Jet Ski's has their accessories market but others may disagree with me but none compare to what HD brings others to the plate.

As to the rumors about HD's demise If you would have told me 50 years ago I would embrace A bagger verses a chopper. I would say crazy but as these younger riders get older they redefine Their personal style and HD is going after a first bike buyer with entry to mid styles and on to the big tourers and also a 3 Wheeler.

With a large amount of accessories HD and AM.

On SS and now have to plan my Accessory fixes a bit better in my old age. VBG

Still to those CC Company's that give me a Max to possibly purchase a New Harley all I can say are they F***en crazy. VBSAG ;-)

Like You said Biker Marketing

Robert Harris
Technician/Technical Information Specialist (Retired)
Robert Harris
Alvarado, Texas, USA

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