Posted to Shop Management Forum on 11/28/2015
With social media becoming such a big part of our marketing
efforts, I thought it would be nice if we shared some ideas
and suggestions as to what seems to work best for your shop.
I would like to focus on Facebook as it seems to be the most
used of all social media sites. To start it off, I will
share what I have found.
Pictures are worth a thousand words. It seems that real
pictures (i.e. photos taken in your facility rather than
stock photos from the net) seem to generate the most
interest. I like to use photos of repair jobs that would be
intriguing to a lay person such as a cab removed from a ford
truck. Anything that catches the eye serves well to keep
your name in front of existing customers.
Informative posts such as where to find the correct tire
pressure for your vehicle tends to generate the most
"shares" which helps get your name in front of potential
When you post to Facebook is just as important as what you
post so your post doesn't get lost in the mix of all the
other stuff on a persons feed. Facebook has a feature that
will allow you to schedule a post to go "live" at a time and
date of your choosing. I have found that Saturday afternoon
seems to generate the most views however for me, a Monday
afternoon post seems to generate fewer "views" but more
booked jobs. I assume this is because people may see it on
Saturday but by the time my shop opens on Monday it is no
longer at the top of their to do list.
Targeting your audience when you "boost" a post is another
way of positioning yourself to the correct customers. As an
example, I had posting the article from the Washington post
not too long ago about the woman who became a mechanic
because she felt women were being taken advantage of when it
came to auto repairs. I had posted how to prevent this kind
of thing like regular maintenance, not choosing a shop based
on price and getting a second opinion if needed. I targeted
women ages 25-50, that post generated about 15 new customers
in 1 week.
For those that don't know, "boosting" a post is simply
paying Facebook to put your post out there to people who are
not on your friends list. In my opinion it is the best bang
for your buck out there for advertising.
What have you found that works? Any tricks you might want to
Duane from South Dakota
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