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International Automotive Technicians Network
Re: 'If You Build It, Will They Come' revisited
Posted to Industry Issues Forum on 5/20/2009 1 Reply

I am with your friend, but I think the majority of car buyers figure that if they spend 10k on a car, why not spend 12k and get one that talks to you.

Second, and probably more important, is all those add ons are the profitable portion of the car. Login to read more.

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