× Auto Repair Pros Member Benefits TechHelp Knowledge Base Forums Resources My iATN Marketplace Chat Pricing About Us Join Industry Sponsors Video Members Only Repair Shops Auto Pro Careers Auto Pro Reviews
Join Now
International Automotive Technicians Network
Re: Why are we still promoted as being coarse?
Posted to Industry Issues Forum on 2/14/2019

[...trimmed text...]

true dat. Here we have a bunch of their target audience talking about it.......first rule of marketing is name recognition.

Just look at the latest Volvo commercial, an opera singer screeching away... Login to read more.