2015 ASCCA Summer Conference June 12-14
Posted to Industry Events Forum on 6/2/2015
1 Reply
Join us for the 2015 ASCCA Summer Conference in Irvine, CA.
The conference runs from June 12-14 and is at the Irvine
Marriott located at 18000 Von Karman Ave.
This year's conference has a variety of topics for both
managers and technicians, and a large-scale trade show where
you can visit many different vendors. Come learn about HR
resources for small business owners, GDI technology or send
your Spanish tech's to one of the first of its kind classes
offered during a conference, Diagnosing Vehicle Electronics
Problems…. a class featured entirely in Spanish and
taught by Phil Fournier. Full details can be found below.
We also have some fun exhibitor features for our Friday
night opening reception from 5:00 PM - 10:00 PM. BOSCH will
be bringing their mobile Xperience unit, where you can go
through a virtual presentation and be entered to win a new
Dodge vehicle!
Federal Mogul will also be rolling in with their Garage
Guru's van to help technicians to enhance their skills.
Registration is still open and can be accomplished by
visiting our website www.asccasummerconference.com. We offer a variety of
registration options, along with a free trade show admission
if you are interested in walking through the exhibit hall.
This year ASCCA is celebrating our 75th Anniversary, so come
join us and help us celebrate!
Friday June 12th
12:00 PM - 4:00 PM: Chapter Rep's and ASCCA Board of
Directors Meetings Open to all who are interested
5:00 - 7:00 PM: Welcome Reception
Mingle with the exhibitors, sign up for Silent Auction
prizes, chat with fellow shop owners and staff, and enjoy
some appetizers on us!
7:00 - 10:00 PM: Exhibits Open
The Exhibition hall hours extend beyond the Reception, BOSCH
will have their Xperience in the parking lot, joined by
Federal Mogul's Garage Guru's and continue to visit with our
trusted partners in the exhibit hall
Saturday June 13th
8:00 - 8:45 AM: Opening Breakfast and Conference
Highlights Our Master of Ceremonies for the day, Maylan
Newton along with ASCCA President Steve Vanlandingham will
kick things off with some pre-award information, 75th
Anniversary information and will get everyone's motors
running for the day of re-invention. Our program will
include guest speaker Patrick Dorais, Chief, Bureau of
Automotive Repair
9:00 - 10:00 AM: Management Session | Building your Own
Brand
Speaker: Mike Giblin, Kukui
No one knows your business better than you do. Be your own
social media manager by thinking like a customer and
building your brand in your community.
In this course you will:
•Identify that social media has easily become the most
popular way to engage with people in the 2000's.
•We will define the best practices to make your
business well known by specializing as your own social media
manager.
•Demonstrate the best social media behaviors that
shape your business best.
•Identify case studies that show that business owners
who are deeply involved in their business' social media can
successfully increase revenue over time.
About the speaker: Mike Giblin is an automotive industry
veteran, ASE Master Certified Technician, Co-Owner of
Giblin's Chevron for 25 years and has over 30 years of
automotive marketing, tech and sales experience. Mike's
passion of helping automotive repair shop owners succeed in
increasing their revenue and highlight their branding has
been shown at several speaking engagements along the west
coast. Mike owned an auto repair shop with his father for 25
years with annual sales revenue of $3.2 million with seven
workstations and seven technicians. Mike understands the
complexity of the auto repair industry, and with his
experience and knowledge of owning his own shop for so many
years; Mike switched his career path to focus on the
marketing of those shops and helping them grow for the past
10 years. Being the Vice President of US Operations at Kukui
has opened his eyes and heart to common trends among several
shop owners across the United States and is excited to share
the dream of continuous changes and growth in the industry
to ASCCA.
10:15 - 11:15 AM: Telematics
Speaker: Jeffrey Stefan, General Motors
The focus on this talk will walk you through how telematics
technology works. It will also highlight OnStar's services
offerings and advancements such as 4G LTE with a focus upon
customer benefits. Finally, the presentation will describe
OnStar's relationship with its customers, and the measures
it takes to protect its customers' expectation of privacy.
About the speaker: Jeffrey Stefan is a Global Public Policy
Manager at General Motors with responsibilities focusing
upon the intersection of public policy and connected vehicle
technology. This includes advocacy before governmental
bodies and the development of industry related policy
initiatives primarily in the areas of data privacy, cyber
security and advanced connected vehicle safety features.
Prior to joining General Motors in 2012, Jeffrey was an
attorney with a Detroit based law firm.
11:15 - 12:00 PM: ASCCA University Presented by Autovitals
Go for the Gold in the ASCCA 2015 Digital Olympics! The
ASCCA together with AutoVitals has launched an educational
program aimed at helping ASCCA shops gain significant boosts
in technician and service advisor productivity while
improving communication to the motorist with dealership
grade professional inspection results. This program is
available free to all ASCCA members and will demonstrate to
each participating shop exactly how digital inspections will
substantially improve their bottom line. Not on paper, but
with actual results and statistics from their shop. Through
live webinars, interactive training, onsite visits and
chapter meetings, participating Olympic teams will gain
education and earn points that will be judged along with
metrics gathered at their shop to determine who will take
home medals at the end of the summer.
12:00 - 2:00 PM: Lunch in the Exhibit Hall
Grab your lunch and mingle with other attendees, continue to
visit the exhibits and don't forget to sign up for those
Silent Auction items that catch your eye!
2:00-5:30 PM: Special Joint Management and Technician Track
Joint Teambuilding Workshop: Communication between the Front
of the Shop and Back of the Shop
Speakers: Maylan Newton and Bill Haas, ESI Effective
communication makes the difference!
The biggest time and money waster in repair shops today is
poor communication. Ineffective communication creates
confusion, frustration and a loss of clients. In this class
we will cover:
•The 7 points of miscommunication in your business
•How to improve communication in these 7 points
•The filters to communication
•Why we must be active listeners
•Tools to improve your shop's communication with
customers and staff 68 % of the customers leave because of
an attitude of indifference on the part of the service
provider. This perception of indifference is a communication
issue! Good communications helps retain customers and
employees.
About the Speakers: Maylan Newton has over 40 years of
experience in the automotive industry and better than half
of those training and educating shop owners and managers.
His understanding of the automotive industry has come from
being a Technician, Service Advisor and Automotive Shop
Owner over his time in the only industry he has ever been
in. Maylan's energetic style of training captures your
interest immediately and maintains your focus throughout his
seminars like no other. It is through his personal
experiences and relatable topics that everyone gains the
knowledge required to be better businessmen and/or women.
Join Maylan as he shares those experiences with you, through
his unique sense and style in approaching workplace
attitudes and procedures while you enjoy learning how to
build your tomorrow… today!
Bill Haas has more than 40 years of automotive repair
industry experience. Beyond his experience, he brings his
passion for the industry to customers. Seminar attendees and
consulting clients benefit from his in-depth knowledge of
the industry, unique perspectives and solution based focus
to meeting the challenges shop owners and managers
continually face.
During his career, Haas has worked as a technician in a new
car dealership and in several independent shops, as well as
a shop manager, parts counter professional, shop owner,
technical trainer and executive with the Automotive Service
Association.
He is an Accredited Automotive Manager (AAM) and has been a
member of the Automotive Management Institute (AMI) faculty
since 2002.
9:00AM - 12:00PM: Technician Session Track 1
The New 300,000 mile Service Strategy
Speaker: Kevin McCartney, NAPA
When you replace a fuel pump at 180,000 miles and tell your
customer that it's "normal for that mileage", you just told
them they can no longer trust their car and encouraged them
to trade the car in on new car with OEM warranty and up to
three years of free maintenance service. This class shows
you how to shift your focus from "keep them happy with your
shop" to "keep them happy with their car for 300,000 miles".
This proactive, long term customer satisfaction approach has
been shown to increase shop profits by $2,000/month and
more. The class shows you how to use enhanced inspections
and "objective validation to reduce breakdowns, build long
term confidence and PROFIT.
This session will focus on:
•Enhanced Lab Scope Inspection Techniques
•OBDII Mode 5, Mode 6 and Mode 9 Analysis
•Lube Oil Analysis -- What can it tell you and when is
it cost effective
•"Objective Validation" for the toughest state "Wallet
Flushing" compliance requirements
•ACEA and ISO based Extended Life Service Ratings for
Oil and Filters
•Participants will also receive online access to
additional resources related to this class
About the speaker: Kevin McCartney is a five-time Ford Motor
Company Certified Training Program award winner. His
experience in automotive computer diagnostics spans more
than 28 years as a Master Technician, Manager, Instructor,
Master Trainer, Consultant and Technical writer/editor.
McCartney also has done extensive research and development
of alternative fuel, hybrid electric and human powered
vehicles.
9:00 AM - 12:00 PM: Technician Session Track 2
Gasoline Direct Injection: Practical Diagnostic Techniques
Speaker: Adam Robertson, CARQUEST Technical Institute
This course focuses on practical testing techniques applied
to gasoline direct injected (GDI) engines supported by a
working understanding of system and component operation.
This class introduces essential testing techniques, which
can be applied to a variety GDI equipped vehicles regardless
of make or model. This class focuses on the proper use of
common diagnostic tools, scan data analysis and proper test
drive techniques to help accurately diagnose some of the
more common issues found on GDI engines.
About the speaker: Adam has 25+ years experience as a
technician and trainer in the automotive industry. Adam has
owned his own automotive repair business in Burien,
Washington for the past 5 years. Adam has previously owned
his own training company in the Seattle area. His dynamic
teaching style in contagious ensuring a positive learning
experience for CTI customers. Adam has been with CTI since
2000 and teaches in California, Oregon, Idaho, and
Washington.
2:00-5:30 PM Special Technician Session en Española
Diagnosticando Problemas Electrónicos de Vehículos
Presentador: Phil Fournier
Los vehículos de hoy en día contienen una mezcla
compleja de sensores, actuadores y módulos de control
para realizar la mayoría de las funciones. Abriendo una
ventana puede implicar un módulo interruptor,
módulo de la puerta (DDM) y módulo de control del
cuerpo (BCM) además del motor que hace el trabajo. Una
luz de prueba es muy limitada en el diagnóstico de
estos circuitos y cables puentes pueden resultar en un
desastre si se utiliza incorrectamente. Asistir a esta clase
para mejorar sus habilidades de diagnósticos y aprender
a:
•Solucionar problemas de sensores y actuadores y
verificar su funcionamiento.
•Interpretar esquemas (diagramas) y usarlas para
determinar una senda de diagnóstico rápidamente.
•Verificar la operación de los módulos y sus
comunicaciones. El objetivo de esta clase es para prepararle
para diagnosticar y reparar problemas en el cuerpo, chasis,
HVAC y sistemas de control de powertrain, así como la
red de datos que los conecta. Se utilizarán estudios
para demostrar técnicas que se puede utilizar para
reducir el tiempo empleado en el diagnóstico.
About the Speaker: Phil has been the owner of Phil's Auto
Clinic for 31 years and a working auto technician for 40
years. He completed his ASE Master Certification in 1982,
went on to receive an AAM from the Automotive Management
Institute in 1994, and graduated with a Bachelor's degree in
Vocational Education from Cal State San Bernardino in 2006.
Phil began teaching at the community college level in 1988
and began teaching in Spanish in 2001. Phil has taught for
Standard Motor Products as a Spanish language instructor and
curriculum contributor since 2004. Phil currently holds 17
ASE certifications and serves on the ASE Hybrid L3 test
development committee.
6:00 - 6:30 PM: Reception
6:30 - 7:15 PM: Dinner buffet
7:15 - 9:00 PM: Banquet program
Help honor ASCCA's achievements from the past year and
celebrate what has been done in the past 75 years!
Sunday June 14th
7:00 - 8:00 AM: Continental Breakfast
8:00 - 11:00 AM: HR Resources for the Small Business Owner
Presented by: Cory King, Fine, Boggs and Perkins LLC
Whether you have 1 employee or 1000, as an employer in
California you are expected to stay current with the
ever-changing landscape of employment laws that affect your
company. If you haven't taken steps to get in, and stay in,
compliance with the host of new employment laws over the
last couple of years you are a sitting duck. And you should
know that without question your employees are being
bombarded by lawyers on a daily basis who dangle incentives
for them to sue you for all sorts of things you don't even
know you are doing wrong. How bad could it be? Well, if you
have 8-10 employees and you've not made changes required by
one recent case to be in compliance with minimum wage laws,
you are sitting on at least $750k in liability and all it
takes is one disgruntled employee to trigger a nightmare
that takes away everything you've work hard to build. This
presentation will put your feet on the path to compliance
and provide you with tools to eliminate that liability.
There are a variety of ways to enjoy the conference, pricing
ranges are as follows:
01 Management (Full Registration - Includes the banquet)
$299.00
02 Additional Management (Full registration - Includes the
banquet) $249.00
03 Single Day - Saturday ONLY (Includes the banquet) $199.00
04 Single Day - Saturday ONLY (Does NOT include the banquet)
$109.00
05 Technician (Does NOT include the banquet) $99.00
06 Banquet Ticket ONLY $89.00
07 Raffle Ticket $25.00 (AESWave has donated a new PICOSCOPE
4-channel 4425 PicoScope ADVANCED Diagnostic Kit)
08 Free Trade Show Admission $0.00
Click here to register for the conference:
www.asccasummerconference.com
We hope to see you there!
Rachel from California