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International Automotive Technicians Network
2015 ASCCA Summer Conference June 12-14
Posted to Industry Events Forum on 6/2/2015 1 Reply

Join us for the 2015 ASCCA Summer Conference in Irvine, CA. The conference runs from June 12-14 and is at the Irvine Marriott located at 18000 Von Karman Ave.

This year's conference has a variety of topics for both managers and technicians, and a large-scale trade show where you can visit many different vendors. Come learn about HR resources for small business owners, GDI technology or send your Spanish tech's to one of the first of its kind classes offered during a conference, Diagnosing Vehicle Electronics Problems…. a class featured entirely in Spanish and taught by Phil Fournier. Full details can be found below.

We also have some fun exhibitor features for our Friday night opening reception from 5:00 PM - 10:00 PM. BOSCH will be bringing their mobile Xperience unit, where you can go through a virtual presentation and be entered to win a new Dodge vehicle!

Federal Mogul will also be rolling in with their Garage Guru's van to help technicians to enhance their skills.

Registration is still open and can be accomplished by visiting our website We offer a variety of registration options, along with a free trade show admission if you are interested in walking through the exhibit hall. This year ASCCA is celebrating our 75th Anniversary, so come join us and help us celebrate!

Friday June 12th

12:00 PM - 4:00 PM: Chapter Rep's and ASCCA Board of Directors Meetings Open to all who are interested

5:00 - 7:00 PM: Welcome Reception

Mingle with the exhibitors, sign up for Silent Auction prizes, chat with fellow shop owners and staff, and enjoy some appetizers on us!

7:00 - 10:00 PM: Exhibits Open

The Exhibition hall hours extend beyond the Reception, BOSCH will have their Xperience in the parking lot, joined by Federal Mogul's Garage Guru's and continue to visit with our trusted partners in the exhibit hall

Saturday June 13th

8:00 - 8:45 AM: Opening Breakfast and Conference

Highlights Our Master of Ceremonies for the day, Maylan Newton along with ASCCA President Steve Vanlandingham will kick things off with some pre-award information, 75th Anniversary information and will get everyone's motors running for the day of re-invention. Our program will include guest speaker Patrick Dorais, Chief, Bureau of Automotive Repair

9:00 - 10:00 AM: Management Session | Building your Own Brand

Speaker: Mike Giblin, Kukui

No one knows your business better than you do. Be your own social media manager by thinking like a customer and building your brand in your community.

In this course you will:

•Identify that social media has easily become the most popular way to engage with people in the 2000's.

•We will define the best practices to make your business well known by specializing as your own social media manager.

•Demonstrate the best social media behaviors that shape your business best.

•Identify case studies that show that business owners who are deeply involved in their business' social media can successfully increase revenue over time.

About the speaker: Mike Giblin is an automotive industry veteran, ASE Master Certified Technician, Co-Owner of Giblin's Chevron for 25 years and has over 30 years of automotive marketing, tech and sales experience. Mike's passion of helping automotive repair shop owners succeed in increasing their revenue and highlight their branding has been shown at several speaking engagements along the west coast. Mike owned an auto repair shop with his father for 25 years with annual sales revenue of $3.2 million with seven workstations and seven technicians. Mike understands the complexity of the auto repair industry, and with his experience and knowledge of owning his own shop for so many years; Mike switched his career path to focus on the marketing of those shops and helping them grow for the past 10 years. Being the Vice President of US Operations at Kukui has opened his eyes and heart to common trends among several shop owners across the United States and is excited to share the dream of continuous changes and growth in the industry to ASCCA.

10:15 - 11:15 AM: Telematics

Speaker: Jeffrey Stefan, General Motors

The focus on this talk will walk you through how telematics technology works. It will also highlight OnStar's services offerings and advancements such as 4G LTE with a focus upon customer benefits. Finally, the presentation will describe OnStar's relationship with its customers, and the measures it takes to protect its customers' expectation of privacy.

About the speaker: Jeffrey Stefan is a Global Public Policy Manager at General Motors with responsibilities focusing upon the intersection of public policy and connected vehicle technology. This includes advocacy before governmental bodies and the development of industry related policy initiatives primarily in the areas of data privacy, cyber security and advanced connected vehicle safety features. Prior to joining General Motors in 2012, Jeffrey was an attorney with a Detroit based law firm.

11:15 - 12:00 PM: ASCCA University Presented by Autovitals

Go for the Gold in the ASCCA 2015 Digital Olympics! The ASCCA together with AutoVitals has launched an educational program aimed at helping ASCCA shops gain significant boosts in technician and service advisor productivity while improving communication to the motorist with dealership grade professional inspection results. This program is available free to all ASCCA members and will demonstrate to each participating shop exactly how digital inspections will substantially improve their bottom line. Not on paper, but with actual results and statistics from their shop. Through live webinars, interactive training, onsite visits and chapter meetings, participating Olympic teams will gain education and earn points that will be judged along with metrics gathered at their shop to determine who will take home medals at the end of the summer.

12:00 - 2:00 PM: Lunch in the Exhibit Hall

Grab your lunch and mingle with other attendees, continue to visit the exhibits and don't forget to sign up for those Silent Auction items that catch your eye!

2:00-5:30 PM: Special Joint Management and Technician Track

Joint Teambuilding Workshop: Communication between the Front of the Shop and Back of the Shop

Speakers: Maylan Newton and Bill Haas, ESI Effective communication makes the difference!

The biggest time and money waster in repair shops today is poor communication. Ineffective communication creates confusion, frustration and a loss of clients. In this class we will cover:

•The 7 points of miscommunication in your business

•How to improve communication in these 7 points

•The filters to communication

•Why we must be active listeners

•Tools to improve your shop's communication with customers and staff 68 % of the customers leave because of an attitude of indifference on the part of the service provider. This perception of indifference is a communication issue! Good communications helps retain customers and employees.

About the Speakers: Maylan Newton has over 40 years of experience in the automotive industry and better than half of those training and educating shop owners and managers. His understanding of the automotive industry has come from being a Technician, Service Advisor and Automotive Shop Owner over his time in the only industry he has ever been in. Maylan's energetic style of training captures your interest immediately and maintains your focus throughout his seminars like no other. It is through his personal experiences and relatable topics that everyone gains the knowledge required to be better businessmen and/or women. Join Maylan as he shares those experiences with you, through his unique sense and style in approaching workplace attitudes and procedures while you enjoy learning how to build your tomorrow… today!

Bill Haas has more than 40 years of automotive repair industry experience. Beyond his experience, he brings his passion for the industry to customers. Seminar attendees and consulting clients benefit from his in-depth knowledge of the industry, unique perspectives and solution based focus to meeting the challenges shop owners and managers continually face.

During his career, Haas has worked as a technician in a new car dealership and in several independent shops, as well as a shop manager, parts counter professional, shop owner, technical trainer and executive with the Automotive Service Association.

He is an Accredited Automotive Manager (AAM) and has been a member of the Automotive Management Institute (AMI) faculty since 2002.

9:00AM - 12:00PM: Technician Session Track 1

The New 300,000 mile Service Strategy

Speaker: Kevin McCartney, NAPA

When you replace a fuel pump at 180,000 miles and tell your customer that it's "normal for that mileage", you just told them they can no longer trust their car and encouraged them to trade the car in on new car with OEM warranty and up to three years of free maintenance service. This class shows you how to shift your focus from "keep them happy with your shop" to "keep them happy with their car for 300,000 miles". This proactive, long term customer satisfaction approach has been shown to increase shop profits by $2,000/month and more. The class shows you how to use enhanced inspections and "objective validation to reduce breakdowns, build long term confidence and PROFIT.

This session will focus on:

•Enhanced Lab Scope Inspection Techniques

•OBDII Mode 5, Mode 6 and Mode 9 Analysis

•Lube Oil Analysis -- What can it tell you and when is it cost effective

•"Objective Validation" for the toughest state "Wallet Flushing" compliance requirements

•ACEA and ISO based Extended Life Service Ratings for Oil and Filters

•Participants will also receive online access to additional resources related to this class

About the speaker: Kevin McCartney is a five-time Ford Motor Company Certified Training Program award winner. His experience in automotive computer diagnostics spans more than 28 years as a Master Technician, Manager, Instructor, Master Trainer, Consultant and Technical writer/editor. McCartney also has done extensive research and development of alternative fuel, hybrid electric and human powered vehicles.

9:00 AM - 12:00 PM: Technician Session Track 2

Gasoline Direct Injection: Practical Diagnostic Techniques

Speaker: Adam Robertson, CARQUEST Technical Institute

This course focuses on practical testing techniques applied to gasoline direct injected (GDI) engines supported by a working understanding of system and component operation. This class introduces essential testing techniques, which can be applied to a variety GDI equipped vehicles regardless of make or model. This class focuses on the proper use of common diagnostic tools, scan data analysis and proper test drive techniques to help accurately diagnose some of the more common issues found on GDI engines.

About the speaker: Adam has 25+ years experience as a technician and trainer in the automotive industry. Adam has owned his own automotive repair business in Burien, Washington for the past 5 years. Adam has previously owned his own training company in the Seattle area. His dynamic teaching style in contagious ensuring a positive learning experience for CTI customers. Adam has been with CTI since 2000 and teaches in California, Oregon, Idaho, and Washington.

2:00-5:30 PM Special Technician Session en Española Diagnosticando Problemas Electrónicos de Vehículos

Presentador: Phil Fournier

Los vehículos de hoy en día contienen una mezcla compleja de sensores, actuadores y módulos de control para realizar la mayoría de las funciones. Abriendo una ventana puede implicar un módulo interruptor, módulo de la puerta (DDM) y módulo de control del cuerpo (BCM) además del motor que hace el trabajo. Una luz de prueba es muy limitada en el diagnóstico de estos circuitos y cables puentes pueden resultar en un desastre si se utiliza incorrectamente. Asistir a esta clase para mejorar sus habilidades de diagnósticos y aprender a:

•Solucionar problemas de sensores y actuadores y verificar su funcionamiento.

•Interpretar esquemas (diagramas) y usarlas para determinar una senda de diagnóstico rápidamente.

•Verificar la operación de los módulos y sus comunicaciones. El objetivo de esta clase es para prepararle para diagnosticar y reparar problemas en el cuerpo, chasis, HVAC y sistemas de control de powertrain, así como la red de datos que los conecta. Se utilizarán estudios para demostrar técnicas que se puede utilizar para reducir el tiempo empleado en el diagnóstico.

About the Speaker: Phil has been the owner of Phil's Auto Clinic for 31 years and a working auto technician for 40 years. He completed his ASE Master Certification in 1982, went on to receive an AAM from the Automotive Management Institute in 1994, and graduated with a Bachelor's degree in Vocational Education from Cal State San Bernardino in 2006. Phil began teaching at the community college level in 1988 and began teaching in Spanish in 2001. Phil has taught for Standard Motor Products as a Spanish language instructor and curriculum contributor since 2004. Phil currently holds 17 ASE certifications and serves on the ASE Hybrid L3 test development committee.

6:00 - 6:30 PM: Reception

6:30 - 7:15 PM: Dinner buffet

7:15 - 9:00 PM: Banquet program

Help honor ASCCA's achievements from the past year and celebrate what has been done in the past 75 years!

Sunday June 14th

7:00 - 8:00 AM: Continental Breakfast

8:00 - 11:00 AM: HR Resources for the Small Business Owner

Presented by: Cory King, Fine, Boggs and Perkins LLC

Whether you have 1 employee or 1000, as an employer in California you are expected to stay current with the ever-changing landscape of employment laws that affect your company. If you haven't taken steps to get in, and stay in, compliance with the host of new employment laws over the last couple of years you are a sitting duck. And you should know that without question your employees are being bombarded by lawyers on a daily basis who dangle incentives for them to sue you for all sorts of things you don't even know you are doing wrong. How bad could it be? Well, if you have 8-10 employees and you've not made changes required by one recent case to be in compliance with minimum wage laws, you are sitting on at least $750k in liability and all it takes is one disgruntled employee to trigger a nightmare that takes away everything you've work hard to build. This presentation will put your feet on the path to compliance and provide you with tools to eliminate that liability.

There are a variety of ways to enjoy the conference, pricing ranges are as follows:

01 Management (Full Registration - Includes the banquet) $299.00

02 Additional Management (Full registration - Includes the banquet) $249.00

03 Single Day - Saturday ONLY (Includes the banquet) $199.00

04 Single Day - Saturday ONLY (Does NOT include the banquet) $109.00

05 Technician (Does NOT include the banquet) $99.00

06 Banquet Ticket ONLY $89.00

07 Raffle Ticket $25.00 (AESWave has donated a new PICOSCOPE 4-channel 4425 PicoScope ADVANCED Diagnostic Kit)

08 Free Trade Show Admission $0.00

Click here to register for the conference:

We hope to see you there!

Rachel from California

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